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Bournvita is no more a ‘Health drink’

  • Posted on April 14, 2024
  • News
  • By Arijit Dutta
  • 164 Views

The Ministry of Commerce and Industry wrote to e-commerce companies stating that the Food Safety and Standards Act (FSS Act 2006) should not designate Bournvita and comparable beverages as health drinks. 

Bournvita is no more a ‘Health drink’ Image Source -www.tv9hindi.com

On April 10, the Ministry of Commerce sent a letter to the online retailers suggesting that they remove Bournvita and other beverages from the "health drinks" category.

National Commission for Protection of Child Rights (NCPCR), a statutory body constituted under Section (3) of the Commission of Protection of Child Rights (CPCR) Act, 2005 after its inquiry under Section 14 of CRPC Act 2005 concluded that there is no 'health drink' defined under FSS Act 2006, rules and regulations submitted by FSSAI and Mondelez India Food Pvt Ltd," the ministry said in a notification, dated April 10, the ministry announced in a notification dated April 10.

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Bournvita's high sugar level made headlines a year ago. A few days later, according to Economic Times, quoting PTI, the National Commission for Protection of Child Rights (NCPCR) demanded that the company, owned by Mondelez India, remove all "misleading" commercials that touted the drink's numerous health benefits. The beverage's high sugar content was shown in a video, which prompted the child rights organization to take action. The beverage has long been promoted as a "health drink".

In a notification to the company, the NCPCR also asked Bournvita, the candy manufacturer, to provide a thorough report or explanation regarding the matter. In response to a complaint, the NCPCR launched legal action against Bournvita, alleging that the beverage misrepresents its nutritional value and makes claims about supporting children's growth and development while actually packing a high sugar and other potentially dangerous ingredient list.

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Arijit Dutta

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