Air India Logo Changed, Will be Visible from December 2023

On Thursday, during Air India's rebranding event, marked the unveiling of the airline's fresh logo. Air India CEO Campbell Wilson announced that passengers will notice the new logo during their travels from December 2023 onwards. Upgraded cabin options will also be introduced by March of the following year. 

Air India, an airline owned by the Tata Group, introduced a contemporary brand image and updated aircraft design that embodies the spirit of a dynamic and progressive India. As India's inaugural Airbus A350 arrives, travelers will begin to witness the new logo in action.

The fresh appearance transforms the renowned Indian window style, traditionally associated with Air India, into a golden window frame that takes on a pivotal role in the redesigned brand scheme, representing an emblem of 'Opportunities Unveiled'.

Air India's novel emblem, 'The Vista', draws inspiration from the summit of the golden window frame, emblematic of boundless potential, forward-thinking, and the airline's fearless and assured perspective towards the future.

Tasneem Ali, who holds the position of Chief Creative Officer at Future Brand India and is responsible for designing Air India's new logo, explained that during the process of rebranding, they examined various elements within the existing Air India brand identity and offered a fresh interpretation. The iconic Air India window, a consistent design feature on the exterior of the plane as well as within the menu card, served as a basis for their innovation. The primary objective of this endeavor was to produce a design that distinctly represents Indian culture while being presented in a contemporary, globally recognized manner.

CBFC chairperson Prasoon Joshi expressed their strong enthusiasm for the brand, emphasizing that Air India holds a significant place as the pride of the nation, during the unveiling of its new brand identity. He remarked that the mascot is a component of the airline's legacy. He highlighted the importance of maintaining a harmonious approach towards preserving and updating it. An endeavor has been undertaken to strike that balance and provide the mascot with a fresh appearance.

 

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