Apple Ends Siri-Exclusive Music Plan After Two Years: The Reason Behind the Move

Apple recently made a significant decision by discontinuing its Siri-only voice plan for Apple Music just two years after its launch. Introduced in October 2021, this unique offering allowed Apple Music users to access music, playlists, and albums through Siri's voice commands. However, it appears that this plan failed to gain traction, likely due to its $5 monthly fee.

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Apple recently made a significant decision by discontinuing its Siri-only voice plan for Apple Music just two years after its launch. Introduced in October 2021, this unique offering allowed Apple Music users to access music, playlists, and albums through Siri's voice commands. However, it appears that this plan failed to gain traction, likely due to its $5 monthly fee.

The discontinuation of the Apple Music Voice plan became apparent as it disappeared from the Apple Music subscription page. To inform Voice plan subscribers about this change, Apple established a support page. Existing Voice plan subscribers can continue using it until their subscriptions expire, after which they must switch to regular Apple Music plans.

Apple's decision is driven by its aim to enhance other features of Apple Music, such as spatial audio, karaoke with lyrics, and music discovery. The tech giant intends to integrate Siri as a universal feature in all Apple Music plans.

One of the challenges faced by the Voice plan was its limited features. It lacked popular options like lossless audio quality and offline listening support, potentially contributing to its unpopularity, especially considering the $5 monthly price tag.

Despite discontinuing the Voice plan, Apple remains highly profitable from iPhone sales, with billions in revenue. India, in particular, is emerging as a significant contributor to Apple's growth, primarily fueled by the demand for older iPhone models.

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Apple's strategic shift reflects the ever-evolving technology landscape and the need to cater to users' demands effectively. The move away from the Siri-exclusive plan underscores Apple's commitment to continuously improving its music services and maintaining its leadership in the tech industry.

In conclusion, Apple's discontinuation of the Siri-only voice plan for Apple Music demonstrates the company's dedication to evolving its offerings and meeting the diverse needs of its user base, all while maintaining a strong global presence and profitability.