Flipkart's Big Billion Days 2023 Sets New Records in E-commerce

Flipkart's flagship annual event, The Big Billion Days (TBBD) for 2023, witnessed an astounding 1.4 billion customer visits during the early access period and throughout the seven-day shopping extravaganza, according to the e-commerce giant, which is owned by Walmart. The festival, which kicked off on October 8, showed remarkable trends in premiumization, with a particular focus on products like smartphones, laptops, tablets, and home appliances, as highlighted in Flipkart's official statement.

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Flipkart's flagship annual event, The Big Billion Days (TBBD) for 2023, witnessed an astounding 1.4 billion customer visits during the early access period and throughout the seven-day shopping extravaganza, according to the e-commerce giant, which is owned by Walmart. The festival, which kicked off on October 8, showed remarkable trends in premiumization, with a particular focus on products like smartphones, laptops, tablets, and home appliances, as highlighted in Flipkart's official statement.

During this shopping bonanza, top choices among customers included televisions, audio devices, smartphones, and grooming products. These selections were made even more appealing through numerous affordability options, a result of collaborations with third-party partners and banks, ensuring that these products were within reach for all budget ranges.

An additional highlight of TBBD 2023 was the significant increase in women wishmasters and Flipkart's Kirana partners, who collectively delivered over 4 million packages in the first four days of the festival. Furthermore, seller success soared with a 2X increase in "crorepati sellers" compared to the 2022 edition of TBBD.

In a gesture of support for India's artisan community, Flipkart's Samarth program unveiled the 'Indian Roots Store Front,' providing a diverse range of products from weavers and artisans. This initiative saw a remarkable 6X growth when compared to the pre-festive period.

Affordability options played a pivotal role in making products and services accessible to millions of shoppers during TBBD'23, according to Flipkart. The Flipkart Axis Bank Credit Card saw an impressive 8X growth in overall spending and a 4X increase in orders placed, while Flipkart Pay Later experienced a 4X growth. EMI spending increased by a substantial 7X when compared to the period before the festival.

To enhance the shopping experience, Flipkart introduced new on-app features such as Flippi, Vibes, SPOYL, and Flipverse. Flippi, powered by ChatGPT, experienced a nearly 4-fold increase in engagement, while Flipverse, an immersive 3D virtual world, saw a remarkable 10X increase in visits compared to the pre-festive period.

Also the majority of viewers came from Tier 2+ regions, and Flipkart's Video Commerce offering achieved its highest viewership to date, with users watching for a total of 8 lakh hours, marking a 16-fold increase in transactions compared to pre-TBBD. FireDrops 2.0, Flipkart's web3 engagement and rewards platform, garnered over 2 million users in brand challenges and offered NFT-based shopping rewards from over 30 brands.

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Flipkart Plus memberships surged by 60% compared to TBBD'22. Customers not only used their Flipkart SuperCoins for purchases but also to contribute to society through the on-app donation drive. The recently launched SuperCoin rewards program on Shopsy witnessed a 1.5X growth in customers using SuperCoins, as reported by Flipkart.

Travel trends revealed a strong appetite for both international and domestic destinations. Indians booked flights to popular locations such as Dubai, Bangkok, Singapore, Colombo, Phuket, Goa, Kochi, and Jaipur during the festival, showing a robust resurgence in travel plans.