Report Forecasts Over 100 Million Surge in GenAI Smartphone Shipments by 2024

Counterpoint Research forecasts a surge in Generative AI smartphone shipments, set to exceed 100 million units by 2024, reaching 522 million by 2027. These devices utilize Generative AI for original content creation, signaling a shift in smartphone evolution and potential use cases, according to industry experts.

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The projections by Counterpoint Research highlight a staggering surge in Generative AI smartphone shipments, poised to surpass the 100 million mark in 2024, a notable escalation from their current market presence. This forecast, signaling an 83% compound annual growth rate (CAGR) by 2027, underscores the imminent revolution in the smartphone landscape.

Despite constituting only 4% of the market in 2023, the share of Generative AI smartphones is projected to double, marking an accelerated adoption rate. Industry expert Tarun Pathak, as the Research Director, anticipates a pivotal shift by 2026, where these devices will permeate various price segments, a potential turning point for their widespread integration.

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Distinct characteristics define GenAI smartphones, setting them apart from conventional devices. These smartphones leverage Generative AI to create original content, diverging from pre-programmed responses. They operate with size-optimized AI models, embedded with tailored hardware specifications for enhanced functionality.

The industry's focus on GenAI smartphones encompasses pivotal areas like information provisioning, image creation, live translation, and personalized assistant applications. Leading giants like Qualcomm and Samsung are poised as frontrunners due to their existing product capabilities, paving the way for the GenAI landscape's evolution.

Moreover, the future holds promising use cases for GenAI-enabled smartphones, catering to personalized content creation, advanced digital assistants, and refined user experiences. Peter Richardson, Vice President, and Research Director emphasizes this transformative phase, highlighting the industry's shift toward tailored GenAI models for smartphones.