The oldest smartphone brand, Nokia originated in Finland, for the first time introduced changes in its brand logo. For nearly 60 years, the company had the same old vintage logo. The old logo consists of the brand name ‘NOKIA’ designed in solid navy blue colour, in bold letters. With the revolutionary initiative taken by the company, Nokia took away the eyes of the audience.Nokia announced Sunday plans to change its brand identity, aiming to bring the focus of telecom users towards aggressive growth. Nokia’s new logo has a range of colour designs in different fonts forming the word ‘Nokia’. It is an eye-catching logo. Brand Identity
Nokia’s strategy behind the change of its Brand Identity logoNokia’s Chief Executive Pekka Lundmark, had an interview with Reuters, where he talked about the changes made in the brand symbol and updates about the business. He said; “There was the association to smartphones and nowadays we are a business technology company.”On the eve of Annual Mobile World Congress (AMWC) in Barcelona on Monday, the Chief Lundmark updates the audience about the business. He also talks about the strategic push he made to bring up the company to this level. He speaks briefly of three stages: Reset, Accelerate, and Scale. With the completion of Reset, stage 2, acceleration begins. “We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, (or) 2 billion euros ($2.11 billion) roughly,” Lundmark said. “We want to take that to double digits as quickly as possible.”Nokia still wants to step into the sale of telecom gear to other companies, while its aim is to grow its service provider Business. The company also reviewed passionate growth of its alternate businesses, including disinvestment. “The signal Is very clear. We only want to be in businesses where we can see global leadership,” Lundmark said.This will also help the company to lock up horns with the unicorns like Microsoft, Amazon, etc. The telecom market is geared up adversely in high margin demand countries like North America, with low margin growth in India. This has led to a rivalry recession of 8500 employees. Brand Identity-Brand Identity
“India is our fastest growing market that has lower margins – this is a structural change,” Lundmark said in addition to the prediction that North America will soon stand stronger in the other half of the year. Critical AnalysisBrand’s initiative to change the iconic logo has caught all the eyes on Nokia and can impact growth in several ways. Nokia's strategy of accelerating growth targets more of the Indian and American market. It might become difficult for Nokia to cope up with the new tech companies in the emerging market. Nokia smartphones once had an era, which have now almost come to an end. Thus, competing with new technology will need quite an efficient strategy and market capitalisation.For more updates keep visiting our website www.topstoriesworld.com where we provide unbiased, true and top stories of the world.
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Brand Identity
Nokia’s strategy behind the change of its Brand Identity logo
Nokia’s Chief Executive Pekka Lundmark, had an interview with Reuters, where he talked about the changes made in the brand symbol and updates about the business.
He said; “There was the association to smartphones and nowadays we are a business technology company.”
On the eve of Annual Mobile World Congress (AMWC) in Barcelona on Monday, the Chief Lundmark updates the audience about the business.
He also talks about the strategic push he made to bring up the company to this level. He speaks briefly of three stages: Reset, Accelerate, and Scale. With the completion of Reset, stage 2, acceleration begins.
“We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, (or) 2 billion euros ($2.11 billion) roughly,” Lundmark said. “We want to take that to double digits as quickly as possible.”
Nokia still wants to step into the sale of telecom gear to other companies, while its aim is to grow its service provider Business. The company also reviewed passionate growth of its alternate businesses, including disinvestment.
“The signal Is very clear. We only want to be in businesses where we can see global leadership,” Lundmark said.
This will also help the company to lock up horns with the unicorns like Microsoft, Amazon, etc.
The telecom market is geared up adversely in high margin demand countries like North America, with low margin growth in India. This has led to a rivalry recession of 8500 employees.
Brand Identity-Brand Identity
“India is our fastest growing market that has lower margins – this is a structural change,” Lundmark said in addition to the prediction that North America will soon stand stronger in the other half of the year.
Critical Analysis
Brand’s initiative to change the iconic logo has caught all the eyes on Nokia and can impact growth in several ways. Nokia's strategy of accelerating growth targets more of the Indian and American market. It might become difficult for Nokia to cope up with the new tech companies in the emerging market. Nokia smartphones once had an era, which have now almost come to an end. Thus, competing with new technology will need quite an efficient strategy and market capitalisation.
For more updates keep visiting our website www.topstoriesworld.com where we provide unbiased, true and top stories of the world.
