An innovative feature, 'Meta Verified,' is in the works for WhatsApp, focusing on bolstering business authenticity

WhatsApp, a Meta-owned platform, is developing 'Meta Verified,' a subscription option for businesses. This feature will offer a verified badge, replacing WhatsApp Premium. It ensures trust-building with customers and proactive impersonation protection. Additionally, users will get account support services. Simultaneously, WhatsApp is testing a feature allowing music sharing during video calls on Android.

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In a significant development, WhatsApp, owned by Meta, is in the works to introduce a new subscription feature called 'Meta Verified.' This feature aims to bolster business credibility and trust. Businesses will soon have the option to subscribe to 'Meta Verified,' replacing the previous WhatsApp Premium service. The 'Meta Verified' subscription will provide a verified badge, offering businesses a seal of authenticity and trustworthiness to their customers. This move is in alignment with the platform's objective to enhance the business-customer relationship.

According to WABetaInfo, this new subscription will not only replace WhatsApp Premium but also offer additional features, such as enhanced security measures. The subscription will enable businesses to mitigate potential impersonation threats efficiently and proactively. Moreover, businesses subscribing to 'Meta Verified' will gain access to dedicated account support services. This service aims to provide direct troubleshooting assistance, ensuring businesses promptly address any concerns that may arise.

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Importantly, the 'Meta Verified' subscription is exclusively designed for businesses, making it an optional feature. While the specific timeline for its release remains undisclosed, it's confirmed that the subscription is currently under development. Alongside this development, WhatsApp is testing an innovative feature for Android users. This feature will enable users to share music audio during video calls, enriching the user experience during interactions.

Notably, this functionality extends to both group and individual calls, promising synchronized audio experiences even in one-on-one conversations. As WhatsApp continues to innovate and improve its offerings, these developments signal a significant step toward enhancing business credibility and user engagement within the platform.