Apple's 'Scary Fast' event: Key Takeaways Unveiled
- Posted on October 31, 2023
- Technology
- By Arijit Dutta
- 336 Views
Apple's 'Scary Fast' event has concluded, bringing to light some thrilling new Mac offerings featuring their latest in-house chip. Here, we delve into the four significant announcements from the event

Apple's 'Scary Fast'
event has concluded, bringing to light some thrilling new Mac offerings
featuring their latest in-house chip. Here, we delve into the four significant
announcements from the event:
The M3 Chip Lineup:
Apple has introduced the
groundbreaking M3 chip lineup, comprising the M3, M3 Pro, and M3 Max models.
These chips mark a milestone as the "first personal computer chips"
developed using a highly efficient 3-nanometer process. They promise an
impressive boost in CPU speed and feature an updated GPU supporting advanced technologies like ray tracing, mesh shading, and Dynamic Caching. Furthermore,
these chips come with up to 128GB of unified memory. The flagship M3 Max chip
boasts a staggering 92 billion transistors, a 40-core GPU, and a 16-core CPU.
Revamped 24-inch iMac
with M3 Chip:
The new 24-inch iMac receives a significant performance upgrade thanks to the M3 chip, delivering twice the speed of its predecessor, the M1. It sports a stunning 4.5K Retina display with over 1 billion colors, Wi-Fi 6E support, and an enhanced 1080p webcam. Additionally, this iMac offers up to 24GB of unified memory and is available in seven vibrant colors. Prices start at $1,299 for the eight-core CPU model and $1,499 for the 10-core version. Preorders are open now, with availability commencing on November 7th.
Also Read:
14 and 16-inch MacBook
Pros with M3 Power:
Apple has unveiled new
14- and 16-inch MacBook Pro models featuring the M3 Pro or M3 Max chip for
remarkable performance. These laptops come equipped with Mini LED displays, a
high-quality 1080p camera, a six-speaker sound system, and an impressive
battery life of up to 22 hours. They are offered in sleek space black or silver
finishes. The 14-inch MacBook Pro starts at $1,999 for the M3 Pro model, while
the 16-inch version begins at $2,499. Preorders are currently open, and they
will be available from November 7th.
Affordable 14-inch
MacBook Pro without Touch Bar:
In addition to the
high-end models, Apple has introduced a more budget-friendly 14-inch MacBook
Pro featuring the base M3 chip, starting at $1,599. This model replaces last
year's 13-inch MacBook Pro with an M2 chip, delivering a substantial 60%
performance boost. Notably, the Touch Bar is removed in this entry-level model
and replaced by physical keys. It is available in silver and space grey
variations, with black exclusive to the higher-end MacBook Pros. Preorders are
already open, and the official launch is scheduled for November 7th.
In summary, Apple's 'Scary Fast' event showcased an array of innovative products, particularly the new M3 chip and the revamped MacBook Pro lineup, making waves in the Mac world.