Prince William Surpasses Kate Middleton as Britain’s Most Popular Royal
- Posted on August 13, 2025
- International Affairs
- By Arijit Dutta
- 79 Views
Prince William has overtaken Kate Middleton as Britain’s most popular royal, earning a 74% approval rating in a YouGov poll. His increased public duties during Kate’s health struggles and his long-standing appeal boosted his standing. Princess Anne remains in third place, praised for her tireless dedication to royal engagements.

For the first time in years, Kate Middleton has been unseated as Britain’s most popular royal, with Prince William claiming the top spot in a new YouGov poll. The survey reveals that 74% of Britons now hold a favourable opinion of the Prince of Wales, placing him ahead of his wife, who had consistently led the rankings since early 2025.
The shift marks a significant moment in royal popularity, as Kate’s charm and dedication had often drawn comparisons to the late Princess Diana. Back in February, she remained at number one, with William trailing close behind. However, the latest figures suggest that his increased visibility, particularly during Kate’s health challenges, has strengthened public admiration.
William’s enduring appeal stretches back to his youth, initially buoyed by his mother’s iconic status. By the late 1990s, he had become a global heartthrob, and his 2011 marriage to Kate Middleton further cemented his standing. More recently, his willingness to take on additional royal duties solo has presented a more personal, relatable image, which may have contributed to his rising approval.
The poll also shows that 59% of Britons believe the monarchy benefits the nation, 54% consider it good value for money, and 47% feel pride in the institution. Meanwhile, Princess Anne continues to hold third place, admired for her consistent work ethic and dedication to public service. Her commitment has been particularly valued during King Charles III’s cancer treatment, as she shouldered a heavier public schedule.
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With the monarchy’s public image constantly evolving, the results highlight a renewed focus on William’s leadership and his role in shaping its future.