<em>Neeraj Chopra becomes ‘Friendship Ambassador' of Switzerland</em>

The well-known and talented Olympic Gold Medalist, Neeraj Chopra has been named Brand Ambassador by Switzerland Tourism.

‘Friendship Ambassador’ appointed as a Olympic Gold Medalist. In his new role, the talented Indian Sports Superstar will showcase and promote the adventurous, sporty and stunning outdoors of Switzerland to Indian visitors.

Chopra will share his experience in the country to showcase it as the ideal destination for outdoor and the best destination for hiking, biking, soft and extreme adventure and of course snow sports, for everyone be it beginners.

The athlete also donated his Gold-Winning Javelin to the Olympic Museum in Lausanne, Switzerland in September this year.

The Museum founded by the International Olympic Committee in 1993 showcases the richness and diversity of Olympism through history, culture, Design, Technology and sociology with sports as the main element.

Mary Kom's gloves as well as Dhyan Chand's hockey was already a part of the exhibits at the Museum.

Neeraj Chopra becomes ‘Friendship Ambassador' of Switzerland

Chopra speaking about Switzerland:

He said, ”Switzerland is my favorite International holiday destination! It’s so beautiful everywhere you look! It was great spending time exploring the country after the season.

I also wanted to show this country to my friends and family. It was the best place to relax after a hectic season for me.

You feel refreshed anywhere in the country whether you are out in the mountains or even just strolling in the city. I But what got me excited was chance to experience the adventurous side of the country with my closet friends. 

I was thrilled to show them Interlaken and Zermatt which are well known for their adventure activities but also that it’s possible to enjoy the outdoor in Geneva which is Switzerland's second-largest city.

We tried everything from canyon swing to river rafting to paragliding and skydiving amongst other activities. And of course, it helps to know that Switzerland is the safest place for all sorts of adventure sports.”

About the Switzerland Tourism:

Switzerland Tourism (ST) is a federal public corporation. It’s mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad.

The Board comprises 13 representative from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries.

Switzerland Tourism opened its first office in India in 1997 in Mumbai followed by an office in Delhi in 2000. Switzerland Tourism works with many organizations and companies.

For example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representative and agents of travel and tourism agencies every year to visits Switzerland in different times and seasons: it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks.

Tourism in Switzerland occupies rank no. 4 in term of export revenue following the chemical and metal industries and luxury watch-making Industry.